- (LGBT) The practice of a state or company presenting itself as LGBTQIA+-friendly and progressive to downplay its negative behavior. More broadly, pinkwashing can also be defined as the communication of superficially sympathetic messages towards the LGBTQIA+ community while having little or no real commitment to LGBTQIA+ equality or inclusion. This can include LGBT marketing.
- The practice of a company using support of breast cancer-related charities to promote itself and its products or services.
